MISS NOLLYWOOD INTERNATIONAL SA TO THE ACTORS GUILD OF NIGERIA PRESIDENT ON ENTERPRENURIAL DEVELOPPMRNT SECURES HISTORIC WIPO COLLABORATIVE PARTNERSHIP — A NEW ERA FOR AFRICAN CREATIVES BEGINS

MISS NOLLYWOOD INTERNATIONAL SA TO THE AGN PRESIDENT ON ENTERPRENURIAL DEVELOPPMRNT SECURES HISTORIC WIPO COLLABORATIVE PARTNERSHIP — A NEW ERA FOR AFRICAN CREATIVES BEGINS

In a groundbreaking move that signals a powerful shift for the African creative industry, Miss Nollywood International Queen Hassana Ozohu Salisu,SA on Enterprenurial Developpmrnt to the President Elect president Abubakar sanusi Yakubu, Actors guild of Nigeria has successfully secured a strategic partnership collaboration with the World Intellectual Property Organization (WIPO) under the transformative initiative Project 1% for Africa .

This is not just another partnership announcement. This is a structural intervention into the future of African intellectual power. And we are calling on all creative to take the advantage to get certified and trained professionally.

Serving as the Special Assistant on Entrepreneurial Development to the President of the Actors Guild of Nigeria (AGN), President Abubakar Sanusi Yakubu, Queen Hassana has positioned herself at the intersection of beauty, leadership, policy, and global institutional influence. Through this role, she has extended the registration window for participants by an additional week beyond the initial deadline — ensuring that more Nigerian creatives, innovators, and entrepreneurs gain access to this life-changing opportunity.

This extension alone speaks volumes. It signals urgency. It signals inclusion. It signals strategy.

But what makes this collaboration truly historic is the weight of WIPO’s global record.

The World Intellectual Property Organization, a specialized agency of the United Nations headquartered in Geneva, has spent decades shaping how nations protect creativity, innovation, and economic identity. WIPO is not merely an administrative body. It is the global architect of intellectual property governance. It manages international treaties, sets global standards, and equips nations with the tools needed to convert ideas into protected assets.

Across Africa, WIPO has consistently invested in building intellectual capacity — training young creatives and entrepreneurs in:

Copyright protection
Trademark systems
Patent registration
Industrial design rights
Geographical indications
Unfair competition laws
WIPO treaties and compliance
IP and development strategies
Traditional knowledge protection
Cultural expression safeguarding
Genetic resource governance

These are not abstract legal concepts. These are economic weapons.

In a continent rich with talent but historically under-protected in intellectual ownership, this knowledge is power. African music, fashion, film, indigenous medicine, crafts, software innovations, and cultural assets have often been exploited or under-commercialized due to gaps in intellectual property awareness. WIPO’s programs bridge that gap — and now, through Queen Hassana’s initiative, Nollywood and AGN members are positioned at the center of this transformation.

Nollywood is already the second-largest film industry in the world by volume. It is a cultural force, a storytelling empire, and a global exporter of African narratives. Yet, for years, the industry has battled piracy, copyright theft, under-protection of scripts, and exploitation of creative works. A structured partnership between WIPO and the Actors Guild of Nigeria has the potential to permanently redefine how Nollywood operates economically.

This is where strategy meets destiny.

Through Project 1% for Africa, the initiative targets women-led organizations, youth-driven movements, creatives, innovators, startups, innovation hubs, universities, NGOs, policymakers, development institutions, and community groups. It is inclusive, forward-thinking, and deliberately structured to empower the next generation of African builders.

Queen Hassana Ozohu Salisu has taken this global opportunity and localized it strategically. She has actively engaged AGN members across all Nigerian states, alongside other creative bodies and groups, ensuring that participation is not limited to a privileged few. Her outreach emphasizes professional certification, structured training, and sustainable livelihood models — not temporary empowerment, but lasting economic impact.

The implications are enormous.

For actors, this means understanding the commercial value of their image rights and performance contracts.
For filmmakers, this means protecting scripts, soundtracks, distribution rights, and international licensing.
For fashion designers and costume creatives in Nollywood productions, this means safeguarding industrial designs and brand identities.
For music composers, this means structured copyright ownership and royalty management.
For indigenous storytellers, this means protecting cultural expressions from unauthorized global replication.

This collaboration positions AGN not merely as a guild for performers, but as a knowledge institution that understands global intellectual economics.

WIPO’s historical record shows that countries that invest in intellectual property systems see measurable growth in innovation output, startup formation, export potential, and creative GDP contribution. By aligning Nollywood with this framework, the partnership strengthens Nigeria’s position within the global creative economy.

It also elevates Miss Nollywood International beyond ceremonial influence.

Queen Hassana is demonstrating that pageantry can evolve into policy impact. That beauty platforms can negotiate international institutional partnerships. That influence, when combined with strategy, can unlock systemic transformation.

The extension of the registration period underscores the seriousness of the mission. No creative should be left behind because of administrative delay. Every young filmmaker, every emerging actor, every startup founder in the entertainment ecosystem deserves access to global intellectual property education.

This is about ownership.

Ownership of stories.
Ownership of ideas.
Ownership of innovation.
Ownership of Africa’s cultural and economic future.

The strategic partnership between WIPO, the Actors Guild of Nigeria, and Nollywood is more than collaboration — it is infrastructure building. It is policy alignment. It is global standard integration. It is capacity development at scale.

And in a rapidly digitizing world where content travels faster than law, understanding intellectual property is no longer optional — it is survival.

Through this initiative, Nigerian creatives will not only create — they will protect, monetize, scale, and sustain.

The creative economy of Africa is entering a new phase. A phase where talent meets structure. Where passion meets policy. Where storytelling meets ownership.

And at the center of it stands Queen Hassana Ozohu Salisu — leveraging global institutions to empower local creators.

The future of Nollywood will not only be about box office numbers. It will be about protected rights, secured trademarks, registered patents, and globally recognized intellectual assets.

This is not just a partnership.

It is a strategic turning point for African creativity.